SEO Expert

Prabhavana Information Technologies Pvt. Ltd.

Experience: 1-2 years

Level: Expert

Total Positions: 1

Job Type: full-time

Salary: Negotiable

Education: Bachelor Degree

Location: Kathmandu, Nepal

Apply Before: 2020-01-04

Take a leading role in developing and implementing the firm’s content marketing strategy (i.e., Corporate Journalism), particularly on all firm-owned, client-facing channels (such as homepage stories, blogs, social media channels, press releases, newsletters, brochures, microsites, white papers, and other promotional materials).
Oversee social media accounts by creating, edit, publish engaging content daily (e.g. original text, photos, videos and news) and ensuring design and brand alignment.
Create new guidelines and processes to improve and maintain the quality of firm content, including maintaining consistent use for firm’s voice and style to promote brand; maximizing clarity and consistency; minimizing errors in grammar, vocabulary, spelling, and punctuation; and translating technical, legal, and business concepts into copy that is accessible to a diverse set of stakeholders.
Ensure to have the ability to catch complex technical concepts and make them clearly depicted in the text and pictures format
Develop engaging posts which could attract the attention of readers.
Review and analyze client sites for areas that need to be improved, deleted, or revised.
Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
Formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.
Should be updated with Google's latest updates and recent changes in SEO field.
Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
Tracking conversion rates and making improvements to the websites.
Developing and managing internet marketing campaigns to raise brand awareness.
Ability to run pay-per-click campaigns.
Consult with web designers to improve the navigation of a site to enhance its search engine ranking.
Improving the overall website with quality content, design and orderly approach of communicating available products.
Promote static and dynamic websites through popular search engines.
Compile and present SEO reports.
Creating effective ranking strategies.
Split-testing similar pages.
Building natural backlinks.
Developing strong calls to action.
Analyze competitor websites for organic traffic insights.
Provide regular updates throughout the process.

Minimum 2 years Experience
Bachelor's degree in related field.
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimization practices
Outstanding ability to think creatively, strategically , and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Working Knowledge Google analytics
Experience with website optimization tools
Strong organizational, time management, and analytical skills
The ability to handle multiple projects concurrently
Working knowledge of content management systems